Freya is Saku Heinänen’s first type design, but was many years in the making. Saku has worked for many years as an editorial designer, and this experience informed his approach to type design. Freya was intended to be an all-round serif face, useful in many situations, from newspapers and magazines to book text. The family is clearly a 21st-century product, with its sharp angles and tight curves. The serifs are asymmetrical, which are especially visible at large sizes in the headline weights. The type’s proportions are located somewhere between classical and post-modern, and make for a friendly typeface for extended reading.

Taste Test If you purchase a single weight (or more) of this typeface, then return later to buy the complete family, we will credit you the amount of the original sale.

Incubator End User License Agreement / Version 1.3, March 2010

This is an agreement between you, the purchaser, and Incubator. In accepting the terms of this agreement, you acknowledge understanding and promise to comply with its terms. If you do not accept the terms, please do not complete the purchase transaction.

What you are purchasing from Incubator is the license to use digital typeface software – hereafter “fonts” – on a certain number of computers within your organization; you are not purchasing the copyright to the design of the fonts, but the rights to use the fonts.

If you are purchasing 1 license, you may use the fonts on a maximum of 4 computers within your organization; If you are purchasing 2 licenses, you may use the fonts on a maximum of 10 computers within your organization; If you are purchasing 3 licenses, you may use the fonts on a maximum of 25 computers within your organization; If you are purchasing 4 licenses, you may use the fonts on a maximum of 50 computers within your organization; If you are purchasing 5 licenses, you may use the fonts on a maximum of 100 computers within your organization; If you are purchasing 10 licenses, you may use the fonts on a maximum of 500 computers within your organization; If you are purchasing 20 licenses, you may use the fonts on a maximum of 1,500 computers within your organization; If you are purchasing 30 licenses, you may use the fonts on a maximum of 5,000 computers within your organization; If you are purchasing 40 licenses, you may use the fonts on a maximum of 10,000 computers within your organization; If you are purchasing 50 licenses, you may use the fonts on an unlimited number of computers within your organization. You can purchase additional licenses at any time, which grant you the rights to use the fonts on additional computers, as noted above.

You may make archival copies of the fonts for your own purposes. You may not distribute the fonts to people outside of your organization. A copy of the fonts may be sent as part of a file release to a prepress bureau, if absolutely necessary. The fonts may be embedded in other documents, such as Portable Document Format (PDF) or Flash files (including sIFR), so long as the fonts are embedded in such a way that they can not be extracted. The fonts can not be embedded in Word or PowerPoint documents.

The fonts may not be used with any web font replacement technologies which provide third-party access to the font files, such as @font-face.

You may modify the fonts for your own purposes, but the copyright remains with Incubator, the number of computers covered by the license remains the same, and all terms of this EULA remain in force. You may not commission a third party to modify the fonts without first gaining permission from the designer through Incubator. You may not sell or give away modified versions of the fonts.

We have done everything we can to produce our fonts to the highest and most up-to-date technical standards, and we test the fonts extensively in the latest versions of technically-compliant applications. If you do experience any difficulties with our fonts, we will work with you to resolve any technical issues in the fonts. If, after we have worked to resolve any technical issues, you are still not satisfied with our software, we will be pleased to refund your money, which shall be the limit of our liability in this transaction.

We grant the rights of use of our fonts to you in good faith, and request that you adhere to the terms of this agreement to the best of your ability, and in good faith.

Incubator is a copyright of Village Type & Design LLC.