Creative Review has written-up the excellent redesign of UK newspaper, The Independent. They write: ‘The Independent revealed a new look today, the result of a three month-long project from designer Matt Willey and the newspaper’s in-house design team.’
‘“We knew quite quickly what we wanted the paper to look like, it was very organic,” says Barber. “We looked at the Antwerp face in the early stages then talked to Henrik; he started pushing it around and customising it. It’s the first time we’d actually talked about getting a whole family of fonts custom made — and taking everything back to a family of fonts became essential. The majority of the identity for this comes from the typeface. We started from a very basic framework and built in the details and flourishes of interest.”
‘The changes themselves are less a redesign and more a complete overhaul, thanks in part to the new set of typefaces designed by Henrik Kubel of A2/SW/HK and A2-Type, that are worked through the newspaper. Designing from the type up has meant that the way each page works has been rethought, restructured, and, in particular, de-cluttered and simplified.’
‘For the type, Kubel has produced a set of custom drawn typefaces for use across the whole newspaper — an Indy Serif with italics (light, medium and bold); an Indy Sans (light, bold and heavy), an Indy Sans Condensed face (light, medium and bold) and an Indy Hairline, a version of which is used in the masthead.
‘“The fonts have been designed to deliver everything from delicate headlines, to hardworking text settings, down to very small point sizes for factual information and listings,” says Kubel.
‘The final font set comprises 14 fonts in total, divided into four sub-sets and a special Numbers-only font. Each of the fonts share the same underlying structure and basic framework which means that, although they differ in look, style and weight, they do feel the same — a real family.’
Read more on CreativeReview.com…