A2-Type partners, Henrik Kubel and Scott Williams win the Grand Prix from the Tokyo TDC for the suite of custom typefaces they designed for the relaunch of The New York Times Magazine. A2’s comprehensive typographic system isn’t the only new lettering on view, the magazine’s design director, Gail Bichler commissioned Matthew Carter to re-draw the masthead, adding a new and masterly air of lightness and modernity to the heraldic blackletter forms.
The magazine’s editor, Jake Silverstein, wrote about the relaunch in February, ‘Just as crucial to this latest reimagining of The New York Times Magazine as the print makeover is the idea that it shouldn’t be confined to print. In the next year, you’ll be seeing more of us outside the bundle that lands on your doorstep on weekend mornings.’ Read the article in full here.
The redesign has translated beautifully from the printed page to the magazine’s website – A2’s typographic system can be seen in full in every feature – from mouse type to headlines.