The Printing House

The Printing House identity plays off printing techniques inspired by the building’s origins

Eudald News in use for Pentagram’s identity programme for The Printing House, a former printing factory originally built in 1910, The Printing House in New York’s far West Village is an iconic landmark of the area’s industrial past. First converted to condominiums in the 1980s, the building has relaunched this year with a new renovation that transforms many of its units into luxury loft-style residences.

Pentagram’s Luke Hayman and team have created a brand identity and marketing campaign for The Printing House that plays off its origins to position it as a chic, contemporary place to live in one of the city’s most desirable neighborhoods.

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