The design firm EdenSpiekermann writes: ‘A hidden gem opens up to the world — the Kröller-Müller Museum is located in the beautiful ‘Hoge Veluwe’ national park, about a 75 minute drive from Amsterdam. It combines the second largest collection of Van Gogh paintings in the world with the biggest sculpture garden in Europe.
‘In spite of the uniqueness of this combination and the memorable art experience it delivers, the Kröller-Müller Museum too often isn’t on the travel plans of many Dutch and most foreign visitors to The Netherlands.
‘EdenSpiekermann developed a dynamic typographic concept and logo that are based on the customer experience inside and outside the museum walls. It is graphic as well as sculptural and becomes visible due to the interplay between light and shadow. We used Kris Sowersby’s beautifully crafted contemporary typeface Karbon and brought it to life with the help of Cinema4D software.