Klim / Newzald


Little Bird identity

Newzald in use for the Little Bird identity by Parallax Design
A curly bracket, or brace, is used as the logo, alluding to an open book & a bird in flight

The project’s designers, Australian design firm Parallax, write: ‘Little Bird is a public relations and communications business. A curly bracket, or brace, is used as the logo. The visual form alluding to an open book and a bird in flight. The stationery features quotes connecting Little Bird to the outcome of a successful PR campaign.’

A detail of the business cards which are beautifully letterpressed with a deep impression

Chapel Hill

Newzald in use for Chapel Hill wine labels, design by Parallax

The designers and talented folks at Parallax write: ‘Chapel Hill’s cellar door is situated in an historic chapel overlooking McLaren Vale. As part of a complete packaging overhaul, we introduced a more logical brand architecture, modernised the labels, brought the brand story to the fore, and introduced a new sub-brand called The Chosen. Each wine in The Chosen range is made from a block selected from the same single vineyard. The cut-outs in the labels correspond to the shape and location of each chosen block within the vineyard.’

Several varietals from the Chapel Hill wine collection — all labels feature Newzald
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