Chris Palmieri of Tokyo Art Beat interviewed Christian Schwartz.
‘Typefaces, or fonts, are powerful tools that color the voice of our written words. Almost everyone uses fonts. Average PC users choose from the selection pre-installed fonts on their computers to add expressiveness to a greeting card or presentation. Graphic designers select from small libraries of purchased commercial fonts to create websites, brochures and company identities. Editorial and corporate art directors commission large, exclusive-use type families to standardize their organizations’ entire visual identity system.’
A lot of your retail typefaces started out as commissions. What happens one of these controlled environment experiments gets released into the wild?
It’s fantastic. I love to see things used in surprising ways. Just think about Bell Centennial. That was drawn for tiny listings in a phone book, and then in the 1990s Rolling Stone blew it up to 800 points, until you could see the ink traps that made it work at its intended size on its intended paper. It’s really interesting to see these details taken out of context and exposed.
Read more on Tokyo Art Beat…