Frauen, designed by Lucas Sharp, in use in YODO (#YouOnlyDesignOnce), a new column devoted to graphic design, published every month in IL magazine. IL is designed & art directed by Francesco Franchi. Frauen appeared in issue no.75 of IL magazine, November 2015.
The new Sharp Sans is completely redrawn and shaped by the rigorous typographic demands of modern visual communications. What sets the new Sharp Sans apart is a raised x-height, and newly opened counters that give it utility for both text and display layouts; a new, more versatile approach, of which the two Display versions were not previously designed for.
Jennifer Kinon, a founding partner of New York City design firm, OCD, took an extended leave from her studio to serve as the Design Director for Hillary of America. Kinon art directed the revisions to the new Sharp Sans while expanding the campaign’s identity and teaching each campaign office how to use it.
Protein Journal is a magazine / report hybrid that mixes editorial features with trend-based insight. ‘At Protein, a brand is not what you tell people it is, it’s what people tell each other it is. That’s why we’ve built a global network of creative thinkers and cultural connectors to help brands build long-term advocacy with their perfect audience.’
Protein is an inspirational platform that informs about the latest global trends through their daily content feeds, monthly events, insight reports and printed Journals. Topics not only cover go-to events, innovations in science and tech, art and design, fashion and travel but the team inquisitively tracks down in what ways contemporary, global culture is shaping, defining and changing they ways we live and think.
The aim is for Protein to extend its own media brand. As an agency Protein helps clients develop their media – we consult on and sell advertising space across our network, we create content for brands, and now we’re becoming a media brand for ourselves.
Pentagram writes: ‘There’s nothing quite like experiencing New York City on a bike, especially on a beautiful spring day surrounded by thousands of fellow riders. On Sunday, May 4, over 32,000 cyclists will bike 40 miles of traffic-free streets in the annual TD Five Boro Bike Tour, presented by the non-profit organization Bike New York. Pentagram’s Emily Oberman and team have designed the graphics for this year’s Tour, as well as the promotional campaign for Bike Expo New York, a two-day event that leads up to the big ride.’
New Directions, the publisher of this reissued set of Muriel Spark’s fiction writes: ‘Muriel Spark (1918–2006) began a prolific forty year career as a poet, essayist and novelist some time after marrying and living in Rhodesia, divorcing, moving to London, working for UK intelligence during World War II, and editing The Poetry Review. Of Scottish origin, Spark is remembered for the rare artistry of her audacious and often self-reflective fictions (The Prime of Miss Jean Brodie, Memento Mori, The Comforters, etc).’
The series was designed by Paul Sahre and Erik Carter for The Office of Paul Sahre. The series is tied together with beautiful collages of the author, overlaid with bright colors and a light weight of Sharp Sans Display No.2 set in All Caps with the Herb Lublin-inspired ligatures and leaning alternates in use.
Magculture writes: ‘It’s is a new 40-page Sunday cultural supplement called Robinson—the name refers to Robinson Crusoe, the idea being that culture has become an island that needs an expert to help navigate it.’
The New York office of Base Design this strikingly elegant packaging for Roy Shvartzapel’s retail launch of his luxury baked goods. The design features Lucas Sharps’s Ogg typeset beautifully, centered on a stark white box.
For 15 years, Roy Shvartzapel has traveled the globe, working for and learning from the most important gastronomic figures of our time, including Pierre Hermé, Ferran Adria, and Thomas Keller. After conceiving and launching his own standout bakery, Common Bond in Houston, Roy has now embarked on his next endeavor, From Roy, a luxury bakery on a quest to deliver the finest products in the world.
Fast Co. writes: ‘Base’s concept is minimalist, and emphasizes the product and storytelling behind the brand. Min Lew, Partner and Creative Director of Base Design New York, says, “The bakery is really about Roy and his philosophy, rigor, and passion. We wanted to see how we could portray and capture his dedication.” The website and packaging are rendered in crisp black and white. Each box features a ‘letter’ to customers about what the brand embodies—tradition, invention, and quality ingredients—and is emblazoned with From Roy’s logo, a wordmark in a custom font that riffs on a signature.’
Published by MIT Press, the Yale School of Architecture journal Perspecta is the oldest student-edited architectural journal in the United States. Issue 47 focuses on the topic Money, and the book design references structural elements of currency, tropes of financial newspapers, and uses a black and metallic gold palette.
Issue 47 of Perspecta was designed by Jessica Svendsen and Stefan Thorsteinsson. It is typeset in Josh Finklea’s Post Grotesk and Ludovic Balland’s serif Stanley.
The identity revamp for the eponymous ‘Tonight Show’ was led by Pentagram partner, Emily Oberman and her team.
Pentagram writes: ‘This week Jimmy Fallon takes over hosting duties for “The Tonight Show,” the long-running NBC late-night talk show that celebrates its 60th anniversary this year. Pentagram’s Emily Oberman and team have designed the new identity for the series, updating the classic “Tonight Show” crescent moon with a full moon that signals Jimmy’s fresh take on the program, which has moved back to New York after more than 40 years in Los Angeles.
The crescent moon has been part of the “The Tonight Show” logo for much of the program’s history, starting with Johnny Carson’s three-decade tenure (1962-1992), into the Jay Leno years (1992-2009, 2010-2014), and even the brief Conan O’Brien interlude (2009-2010). With Jimmy’s arrival, we thought it was time to really bring the moon front and center. And so, the moon becomes the holding shape for the entire logo, creating a circular emblem that can be used as a photograph or a flat graphic.’
Read on and see more background and in use examples here…