Sharp Type

sharp type / Centra No.1

La Repubblica, Robinson magazine Sharp Grotesk

Robinson magazine launched on November 27, 2016

One of our favorite designers, Francesco Franchi moved from IL magazine to Rome’s daily newspaper, la Repubblica to design their new magazine, Robinson.

Magculture writes: ‘It’s is a new 40-page Sunday cultural supplement called Robinson—the name refers to Robinson Crusoe, the idea being that culture has become an island that needs an expert to help navigate it.’

TD Five Boro Bike Tour / Bike Expo New York Sharp Sans Display No.1

Sharp Sans in use in a pair of identity programmes designed by Emily Oberman’s team at Pentagram

Sharp Sans Display No.1 is looking bold and playful (while sporting a customised I) in a pair of identity programmes for the annual TD Five Boro Bike Tour and Bike Expo New York designed at Pentagram by Emily Oberman and her team.

Pentagram writes: ‘There’s nothing quite like experiencing New York City on a bike, especially on a beautiful spring day surrounded by thousands of fellow riders. On Sunday, May 4, over 32,000 cyclists will bike 40 miles of traffic-free streets in the annual TD Five Boro Bike Tour, presented by the non-profit organization Bike New York. Pentagram’s Emily Oberman and team have designed the graphics for this year’s Tour, as well as the promotional campaign for Bike Expo New York, a two-day event that leads up to the big ride.’

Sharp Sans in use on the web on bikenewyork.nyc

See more over on Pentagram’s blog

Hillary for America, 2016 campaign for President Sharp Sans

The newest iteration of Sharp Sans was conceived for the 2016 Hillary Clinton campaign. Michael Beirut and the Pentagram team chose Sharp Sans Display No.1 as the main typeface of the campaign identity, but such a monumental project required a sturdier and more utilitarian typeface.


The new Sharp Sans is completely redrawn and shaped by the rigorous typographic demands of modern visual communications. What sets the new Sharp Sans apart is a raised x-height, and newly opened counters that give it utility for both text and display layouts; a new, more versatile approach, of which the two Display versions were not previously designed for.

Jennifer Kinon, a founding partner of New York City design firm, OCD, took an extended leave from her studio to serve as the Design Director for Hillary of America. Kinon art directed the revisions to the new Sharp Sans while expanding the campaign’s identity and teaching each campaign office how to use it.

Muriel Spark paperback series Sharp Sans Display No.2

designed by Paul Sahre and Erik Carter for The Office of Paul Sahre

New Directions, the publisher of this reissued set of Muriel Spark’s fiction writes: ‘Muriel Spark (1918–2006) began a prolific forty year career as a poet, essayist and novelist some time after marrying and living in Rhodesia, divorcing, moving to London, working for UK intelligence during World War II, and editing The Poetry Review. Of Scottish origin, Spark is remembered for the rare artistry of her audacious and often self-reflective fictions (The Prime of Miss Jean Brodie, Memento Mori, The Comforters, etc).’

The series was designed by Paul Sahre and Erik Carter for The Office of Paul Sahre. The series is tied together with beautiful collages of the author, overlaid with bright colors and a light weight of Sharp Sans Display No.2 set in All Caps with the Herb Lublin-inspired ligatures and leaning alternates in use.

Protein Journal Post Grotesk

Post Grotesk is used from masthead to mouse type in each issue of Protein

Protein Journal is a magazine / report hybrid that mixes editorial features with trend-based insight. ‘At Protein, a brand is not what you tell people it is, it’s what people tell each other it is. That’s why we’ve built a global network of creative thinkers and cultural connectors to help brands build long-term advocacy with their perfect audience.’

Protein is an inspirational platform that informs about the latest global trends through their daily content feeds, monthly events, insight reports and printed Journals. Topics not only cover go-to events, innovations in science and tech, art and design, fashion and travel but the team inquisitively tracks down in what ways contemporary, global culture is shaping, defining and changing they ways we live and think.

The aim is for Protein to extend its own media brand. As an agency Protein helps clients develop their media – we consult on and sell advertising space across our network, we create content for brands, and now we’re becoming a media brand for ourselves.

Protein uses Post Grotesk throughout their website

IL Magazine — You Only Design Once Frauen

Frauen, designed by Lucas Sharp, in use in YODO (#YouOnlyDesignOnce), a new column devoted to graphic design, published every month in IL magazine. IL is designed & art directed by Francesco Franchi. Frauen appeared in issue no.75 of IL magazine, November 2015.

You can see all of the YODO columns here

Panettone From Roy Ogg

An elegant typesetting of Lucas Sharp’s Ogg takes center stage here

The New York office of Base Design this strikingly elegant packaging for Roy Shvartzapel’s retail launch of his luxury baked goods. The design features Lucas Sharps’s Ogg typeset beautifully, centered on a stark white box.

For 15 years, Roy Shvartzapel has traveled the globe, working for and learning from the most important gastronomic figures of our time, including Pierre Hermé, Ferran Adria, and Thomas Keller. After conceiving and launching his own standout bakery, Common Bond in Houston, Roy has now embarked on his next endeavor, From Roy, a luxury bakery on a quest to deliver the finest products in the world.

Fast Co. writes: ‘Base’s concept is minimalist, and emphasizes the product and storytelling behind the brand. Min Lew, Partner and Creative Director of Base Design New York, says, “The bakery is really about Roy and his philosophy, rigor, and passion. We wanted to see how we could portray and capture his dedication.” The website and packaging are rendered in crisp black and white. Each box features a ‘letter’ to customers about what the brand embodies—tradition, invention, and quality ingredients—and is emblazoned with From Roy’s logo, a wordmark in a custom font that riffs on a signature.’

Sharp Grotesk Specimen Pages Sharp Grotesk

Two A4-sized printed pages + a 420 x 594mm fold-out poster featuring Lucas Sharp’s Sharp Grotesk. Printed on Mohawk Superfine in fluorescent red, black and silver. Hole punched to fit in an A4 binder.

Swiss styling collides with the wonky imperfectionism of Industrial Era American wood type in Lucas Sharp’s monument to Adrian Frutiger, Sharp Grotesk. With its exuberant personality, ink traps, and incredible range of styles, Sharp Grotesk is a brand new and uniquely American perspective on the genre of the multi-width grotesk. Beginning as hand drawn poster lettering in 2011, the full family of 259 fonts was completed in 2017.

This specimen is available for sale and ships free to clients who license Sharp Grotesk.

The Tonight Show Sharp Sans Display No.1

Sharp Sans in use for the identity programme for The Tonight Show

The identity revamp for the eponymous ‘Tonight Show’ was led by Pentagram partner, Emily Oberman and her team.

Pentagram writes: ‘This week Jimmy Fallon takes over hosting duties for “The Tonight Show,” the long-running NBC late-night talk show that celebrates its 60th anniversary this year. Pentagram’s Emily Oberman and team have designed the new identity for the series, updating the classic “Tonight Show” crescent moon with a full moon that signals Jimmy’s fresh take on the program, which has moved back to New York after more than 40 years in Los Angeles.

The logo set against the iconic NYC skyline & the famous Tonight Show blue curtain

The crescent moon has been part of the “The Tonight Show” logo for much of the program’s history, starting with Johnny Carson’s three-decade tenure (1962-1992), into the Jay Leno years (1992-2009, 2010-2014), and even the brief Conan O’Brien interlude (2009-2010). With Jimmy’s arrival, we thought it was time to really bring the moon front and center. And so, the moon becomes the holding shape for the entire logo, creating a circular emblem that can be used as a photograph or a flat graphic.’

Read on and see more background and in use examples here

New York Times Magazine Sharp Sans Display No.2

Sharp Sans Display No.2, a ligature-heavy, alternate-rich companion to Sharp Sans Display No.1
Sharp Sans No. 2 in use in a summer 2013 special issue of the New York Times magazine

Typer / Centra No.1

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