sharp type / Post Grotesk

Post Grotesk

Protein Journal

Post Grotesk is used from masthead to mouse type in each issue of Protein

Protein Journal is a magazine / report hybrid that mixes editorial features with trend-based insight. ‘At Protein, a brand is not what you tell people it is, it’s what people tell each other it is. That’s why we’ve built a global network of creative thinkers and cultural connectors to help brands build long-term advocacy with their perfect audience.’

Protein is an inspirational platform that informs about the latest global trends through their daily content feeds, monthly events, insight reports and printed Journals. Topics not only cover go-to events, innovations in science and tech, art and design, fashion and travel but the team inquisitively tracks down in what ways contemporary, global culture is shaping, defining and changing they ways we live and think.

The aim is for Protein to extend its own media brand. As an agency Protein helps clients develop their media – we consult on and sell advertising space across our network, we create content for brands, and now we’re becoming a media brand for ourselves.

Protein uses Post Grotesk throughout their website

Perspecta 47 / Money

Post Grotesk, designed by Josh Finklea, in use in Perspecta, Issue 47

Published by MIT Press, the Yale School of Architecture journal Perspecta is the oldest student-edited architectural journal in the United States. Issue 47 focuses on the topic Money, and the book design references structural elements of currency, tropes of financial newspapers, and uses a black and metallic gold palette.

Issue 47 of Perspecta was designed by Jessica Svendsen and Stefan Thorsteinsson. It is typeset in Josh Finklea’s Post Grotesk and Ludovic Balland’s serif Stanley.

Mia Identity

On the eve of its 100th anniversary in 2015, the Minneapolis Institute of Art faced an interesting challenge. The world-class institution is one of the largest encyclopaedic art museums in the U.S. and a local landmark, but it didn’t feel like its audiences were personally connecting with the experience of the museum.

Pentagram’s Emily Oberman and her team have developed a new name, brand identity and tone of voice for the institution that help it actively engage its community. Now known as the Minneapolis Institute of Art, or Mia, the museum has seen an increase in attendance, membership and fundraising.

Mia Grotesk, the museum’s proprietary typeface, was created in collaboration with Josh Finklea. It is a customized version of Post Grotesk that has been significantly modified to relate to the logo and give the font a stronger presence. Changes included squaring off the dots on the i, the terminals, and all circular punctuation, and widening the M and N. The weights of the typeface were also reconsidered, combining the book and medium weights to make a regular and adding a black weight, resulting in four custom weights—light, regular, bold and black.

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Driven by this project, Josh has since designed a Black, Black Italic, Thin and Thin Italic to Post Grotesk, increasing the family to 12 fonts.

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