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Sharp Sans

sharp type / Sharp Sans

Hillary for America, 2016 campaign for President

Vllg sharpsans hillary 1

The newest iteration of Sharp Sans was conceived for the 2016 Hillary Clinton campaign. Michael Beirut and the Pentagram team chose Sharp Sans Display No.1 as the main typeface of the campaign identity, but such a monumental project required a sturdier and more utilitarian typeface.

HILLARY CLINTON’S 2016 CAMPAIGN—DESIGNED BY MICHAEL BEIRUT, Design Direction by JENNIFER KINON

The new Sharp Sans is completely redrawn and shaped by the rigorous typographic demands of modern visual communications. What sets the new Sharp Sans apart is a raised x-height, and newly opened counters that give it utility for both text and display layouts; a new, more versatile approach, of which the two Display versions were not previously designed for.

Jennifer Kinon, a founding partner of New York City design firm, OCD, took an extended leave from her studio to serve as the Design Director for Hillary of America. Kinon art directed the revisions to the new Sharp Sans while expanding the campaign’s identity and teaching each campaign office how to use it.

Typer / Sharp Sans

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