Penguin Press

Pentagram's typographic identity programme cleverly references the pilcrow glyph

Pentagram writes: ‘Founded in 2003 by the esteemed editor Ann Godoff, Penguin Press is an imprint of Penguin that publishes literary fiction and quality non-fiction by a distinguished list of authors that includes Thomas Pynchon, Zadie Smith, Ron Chernow, John Berendt, Michael Pollan and Errol Morris, among many others. Pentagram’s Michael Bierut and his team have designed a new identity for Penguin Press that establishes an iconic symbol for the imprint. Bierut and his designers also recently developed the new brand identity for Penguin Random House, Penguin’s parent company.’

The wordmark is set in Balto Light with a modified ‘g’

While developing the wordmark, Pentagram ‘focused on working with the “PP” acronym, which is actually a difficult pair of letters to work with. The team soon recognized the similarity to ¶, the proofreader’s symbol for a paragraph, which is called a pilcrow and consists of two Ps in reverse. Using the same configuration provided a concise acronym that evoked the essence of what publishers sell: words turned into sentences turned into paragraphs.’

‘The identity utilizes the font Balto Light, designed by Tal Leming. The lowercase g has been customized with a flat ear, to better complement the flat x-height of the wordmark. The identity has started appearing on book jackets and promotions, and is featured as a pattern on the Penguin Press Winter 2015 catalog.’

The identity appears as a pattern on the Penguin Press Winter 2015 catalog
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